Responsible department: Department for Culture, Media and Sport
More than 100,000 smokers die each year, in the UK, from a smoking related disease; two thirds of smokers become addicted before they are 18yrs old. Research shows that there is a close relationship between children’s exposure to smoking on TV and take up of smoking.
As the rest of the country moves towards becoming smokefree, popular pre- watershed programmes continue to show scene after scene with people smoking, often glamourising it and rarely showing the negative consequences.
We call on the Government to protect children’s health and save lives by removing smoking from pre-watershed programmes.