Bad news for the wielders of the plastic guitar.
Activision, the company that helped create games such as Call Of Duty, World Of Warcraft and Doom, are bringing the Guitar Hero franchise to its end, stating that they “simply cannot make these games profitable based on current market and demands”, which Activision Publishing Chief Executive Eric Hirshberg said about the franchise.
The company stated that music games are expensive to manufacture, between the costs of the plastic instruments and the licensing fees for the songs. It seems that Guitar Hero is a sacrifice, in many ways. The company will now focus more on the money-making Call Of Duty franchise, which its latest release, Call Of Duty: Black Ops, has broken retail records and pulled in over $1 billion (or 621.9 million) since its launch in November.
Guitar Hero was launched in 2005, with a PlayStation 2 only release that contained covers of songs such as Ozzy Osbourne’s Bark At The Moon and I Wanna Be Sedated by The Ramones. Since then, it has expanded considerably within the last five years, with five sequels over all the major consoles. There have also been three spin-offs of the series, which heavily feature Aerosmith, Metallica and Van Halen.
It’s not good news for fans of the newest branch of the Guitar Hero franchise either, as Activision have also brought a stop to the DJ Hero series. The end of Guitar Hero and DJ Hero is said to result in the loss of five hundred jobs.
Activision claims that the series is the third largest game franchise, after the Mario and Madden NFL franshises.
Is this the end of this genre? Will Rock Band end in the same manner? Only time will tell.