Dear World – Facebook’s NSPCC Campaign

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Yn Gymraeg

Dear World,

Before I even write this, I feel like this is going to be a controversial one.

Recently, there’s been a campaign on Facebook.

It involves changing a person’s display picture to raise awareness for the NSPCC, to stop child abuse.

Nearly everyone in my friends list has changed their display picture while changing their status to the following or to something similar

‘Change your Facebook profile picture to a cartoon character from your childhood and invite your friends to do the same, for the NSPCC. Until Monday (December 6th) there should be no human faces on Facebook, but an invasion of memories. This is a campaign to stop violence against children’

But this has got me to question something. How is this going to stop cruelty to children?

Sorry, but it doesn’t stop violence against children. Granted, it is supposed to raise awareness of the NSPCC, but would it be even better if there was a link to the donations page of the NSPCC?

I can’t see where changing your display picture to some cartoon character from your childhood will stop a child from being attacked in any way.

I don’t think a violent parent will say “Damn you, son. You’re going to regret that when I get my hands on you,” and at that moment, he looks at his Facebook page, reads the message and thinks “well, since everyone’s changed their display pictures to Squirtle and the gang from Recess, I won’t hurt you today son”


Not only that, but if someone was abused as a child, wouldn’t the worst thing to do is to change all your Facebook pictures to a cartoon character of your childhood? If someone, who was abused as a child sees a picture of Bagpuss or Garfield, it might reignite memories of their bad upbringing.

Am I the only one that thinks that this could happen?

One thing that gets me is that this campaign (more like a meme) is that it’s only until today, Monday 6 December. It seems to be that the weekend that just passed is the only time we can spread awareness of child abuse.

Charity is not a seasonal thing. Yes, World AIDS Day is in December, but that doesn’t mean we only raise awareness of AIDS on that day and that day alone. Children In Need is in November, though people still raise money for it after the television side of things are over for another day. Why? No idea.

I know I risk ending up being someone who is pro-child abuse. That is totally wrong. I want to stop child abuse as much as the next sane person on this planet, I just cannot comprehend the advantages of this campaign.

All it is doing is making people change their pictures. No money is being given to the NSPCC (or any other charities against child abuse).

I read somewhere that people who wear red ribbons to raise awareness AIDS, but we do nothing when we wear them. That is untrue, at least there is money going to the charity.

I remember, about two years ago, the prefects of my school were going around, selling ribbons to raise awareness of AIDS. I only had a few coins, so I didn’t have enough to buy a ribbon, but I still gave the money. There’s not even a link to NSPCC’s website to give people on Facebook a chance to donate to the charity.

I’ll be honest, sometimes it feels that people are only doing this ‘change your Facebook picture to raise awareness of cruelty to children’ to be part of the crowd, or not to look like they don’t care. I haven’t changed my profile picture, but that doesn’t mean I don’t care about children.

I’d hate to find out that a child that I know is being treated unfairly, and by that, I don’t mean having their Xbox 360 confiscated because they didn’t do their homework.

Another thing I don’t get is this. Someone’s made a Facebook group that says something like, “Like this if you have changed your profile picture to a cartoon character in support of NSPCC <3.” To me, that just feels like a brag than anything else.

It seems to be that they are bragging that they’ve changed their display picture to support the NSPCC. Not only that, in one sense, they are belittling everyone who doesn’t change their profile picture.

You know what, world? Support the NSPCC in a much more productive way by donating to their charity. It not only makes more sense, it makes more of a difference.

Also, I highly urge you to watch the video. Adverts like these are a much better way to raise awareness of cruelty to children than changing your Facebook profile picture for three days.

I thank ye, world.

Past Dear World articles from CrazyDistortion Sub-Editor are…

Dear World – Guitar Hero

Dear World – Death

Dear World – Drink & Drugs 

Dear World – God

Dear World – Modern Life

Dear World  – Nationality


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